Google Search सम्मेलन: An interesting journey of learning

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Here is a small Summary of my trip to Google Search सम्मेलन, Lucknow

 

 

Here is the summary of 9 hours long Google search conference that I attended on 6th July at Lucknow. The conference started at 9 AM with the registration, basic introduction & breakfast. After which Syed Malik, Head of Search Outreach for Google in India & South Asia delivered a keynote of the entire conference.

 

There were a total of 7 sessions in the 9-hour long conference excluding registration, Break, Breakfast, Lunch & Question & Answer round.

 

The first important session on “How Search works & Search Updates” was hosted by Syed Malik. In the session, Syed explained the basics of how the algorithm of a search engine (google) works. Here Syed explained how google crawl, index & shows the search result. Key points of the session include-

 

    • Importance of indexing & interlinking.

 

    • There are 200+ ranking factors in Search Engine (Google)

 

    • Importance of mobile-friendly website.

 

    • Google launched mobile first indexing in  2017

 

  • Starting from July 2018, page load speed is now a ranking factor

 

Following a small break of 10 minutes, Rohit Taneja ( Senior Strategist, Trust & Safety at Google) took a session on “ SEO Best practices, Quality Guidelines & Search Console Overview”. This session lasted for approx 50 minutes.

 

During the session, Rohit explained about best practices a website should follow in order to rank in Google. He also explained some must follow quality guidelines for publishers & gave a brief overview of Google Search Console. Key points of the session include-

 

    • Maintain Search Visibility

 

    • Importance of Structured data & Rich Snippet

 

  • Guidelines for Multi-language websites ( adding hreflang tag )

 

Starting from 12 PM, Snigdha Bhardwaj ( Head of Trust & Safety Search in India) delivered a very important session in which she launched & introduced a very important google tool i.e “Question Hub”.

 

Question Hub is an exclusive tool for Indian Hindi publishers in which Google will provide publishers some unanswered Hindi queries of Indian visitors. The tool is still in Beta version & is accessible only for the publishers who have attended the conference. We will get access to the tool in a week. A detailed review of the product will be released soon.

 

Following the session, we had our delicious lunch with the participants & the host of this wonderful conference. I enjoyed the food & conversation with the speakers, as we had our lunch together. During the lunch break, I had a good & satisfactory conversation with Rohit & Syed, who were the key speakers at the conference.

 

After having this delicious lunch we got back to the conference. The next session was on Structured data & web security. This session was again hosted by Syed Malik. During the session, Syed explained the importance of structured data is important & how google read & handles it.

 

Syed told that Google has launched three new type of search result that includes structured data & rich snippets. They are-

 

    • Rich Results

 

    • Knowledge Graph Result

 

  • Carousel

 

Here he also explained how publishers can add “Structured Data Markup” to there pages. Here are the three ways how you can add structured data to your pages-

 

    • Manually -Guide at go/structureddata

 

    • CMS (WordPress) – Using Plugin Gigpress

 

  • Google Data Highlighter

 

Now Rohit Taneja came back with a new session on “Mobile Friendly Website and AMP”. During the session, he explained the importance & merits of a mobile-friendly website. As Rohit told, there are three ways to make your site mobile friendly-

 

    • Dynamic Website ( Recommended by Google)

 

    • Creating a subdomain

 

  • A different mobile website.

 

Some key points of the session on Mobile Friendly Website by Rohit Taneja-

 

    • Viewport is one of the top issues in mobile friendly website

 

    • Make sure your website is compatible with all mobile devices.

 

    • Standard font size is 16

 

    • Standard line spacing for a mobile-friendly site is 1.2cm

 

    • Site load speed in a ranking factor starting from July 2018

 

    • 53% of people abandon a website that takes more than 3 seconds to load.

 

  • AMP is a much-recommended tool for all publishers.

 

(You can check your mobile page load speed here and do an AMP test here)

 

The next session was exclusively focused on monetization & Adsense guidelines. The host here explained the Adsense policies & how the publishers mistakenly violate Adsense policies. Following are some of the major policy violations:

 

    • Invalid clicks and impressions

 

    • Encouraging clicks

 

    • Abusive experiences

 

  • Copyrighted material

 

The next and important session was again hosted by Syed Malik along with Garry from Google Search Outreach. The session was focused on “SEO Facts vs Fiction, Pitfalls and Common Issues”. During the session, the host cleared many myths which are popular across the internet. Some of them are:

 

    • There is no minimum & maximum character limit for a post.

 

    • The headline and description is the most important ranking factor.

 

    • Google doesn’t use any metrics from Google analytics as a ranking factor.

 

  • AngularJS and Lazy Load are ranking factor.

 

During the session, I got a chance to ask some questions directly to the Team Google. In response to the questions, I got to know that

 

    • Author Byline is a ranking factor.

 

    • Agency copies are considered as duplicate content. As News publisher, you can publish a maximum of 15% of agency copies but they won’t rank on google easily.

 

    • Google detects duplicate content even after translation. In response to my question regarding translated articles we use for National Herald, Navjivan & Qaumi Awaz, They told “ As far as the websites are interlinked and connected with the same Adsense account, Google will know that all three websites belong to you and you should not worry about duplicate content. ( I currently work for National Herald Group as Social Media Editor)

 

  • It’s better if you link translated articles to the original source.

 

So that’s all for today. Hope this article will help you & your website. Don’t forget to rate this article & drop your queries in the comment box.

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